Cask strength. Uncut. Small batch. Booker’s Off Your Rocker a named batch from Jim Beam’s Booker’s program, each bottle a personal tribute to the legacy of Booker Noe, the Master Distiller who invented cask-strength commercial bourbon in 1988.

Booker’s Bourbon was created by Booker Noe Jim Beam’s Master Distiller from 1965 to 1992 and the grandson of Jim Beam himself as the first commercially released cask-strength, unfiltered, uncut American bourbon. Noe developed it for his personal use and private gifts before colleagues convinced him to release it commercially. It set the template for every barrel-strength bourbon that followed, including George T. Stagg, William Larue Weller, and the entire category now known as cask-strength bourbon.

Each Booker’s named batch is a specific barrel selection at its natural proof, ages typically ranging 68 years and proofs ranging 121131. The name “Off Your Rocker” reflects the Noe family’s tradition of giving each batch a personal, often playful name connected to Kentucky life and Noe family heritage. Each named batch is a distinct, unrepeatable expression a different barrel selection, different natural proof, and different character from any other batch in the series.

Tasting Notes

• Appearance: Rich amber from Booker’s cask-strength small batch aging.
• Nose: Vanilla, caramel, and warm grain spice at natural barrel-strength intensity.
• Palate: Bold and full the small batch barrel selection at uncut proof, delivering the full force of the Booker’s high-rye character.
• Finish: Long and warming the cask-strength delivery extending the finish well beyond standard-proof bourbon.

Specs

• Distillery: Jim Beam, Clermont, Kentucky
• Style: Kentucky Straight Bourbon Whiskey, Small Batch, Cask Strength
• Batch: Off Your Rocker (named batch)
• Bottling: Uncut, unfiltered
• Size: 750ml

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Frequently Asked Questions

• Who was Booker Noe and why does the naming matter? Booker Noe was Jim Beam’s Master Distiller from 1965 to 1992 and grandson of Jim Beam. He created Booker’s in 1988 as the first commercial cask-strength unfiltered bourbon. Since 2016 each batch has been given a personal name by the Noe family, connecting every release to a specific memory, place, or character from Kentucky and Noe family heritage. The name honors the human story behind each barrel selection.
• How do named Booker’s batches differ from each other? Each batch draws from a different selection of barrels at their natural proof producing different ages (typically 68yr), proofs (typically 121131), and tasting characters. Named batches are not interchangeable; each is a documented moment in the Booker’s program’s history.
• Is Booker’s Off Your Rocker still available? Yes limited production batch release.

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