Lucero Small Batch Agave Spirits Pechuga Oaxaqueno 750ml

Hearty earthy/soil characteristics hit your palate first. Then a splash of salinity lightens the flavors and transitions into notes of vegetale and white pepper which create a savory finish.

Mezcal, just like Champagne, has a Denomination of Origin. There are 9 states in Mexico that hold this denomination. In addition to the regional requirements of Denomination of Origin, “mezcal” must be certified by the Consejo Regulador del Mezcal (CRM). The CRM mandates licensing requirements and fees for both producers, brands and wholesalers. Agave spirits can be made with the same materials, elaboration techniques and yield the exact same distillate as mezcal; however, they are not registered with the CRM. While our agave spirits are made in states that hold denomination of origin, we consciously choose to offer agave spirits. This eliminates prohibitively expensive fees for the family owned distilleries we work with and reduces the red tape and paperwork on our end.

Luneta was founded by Jed Wolf (aka: Lobito) after he decided he needed a new perspective on life. In 2018, Jed got laid off from his job as a game designer in Burbank, CA but continued working remotely as as business writer and media consultant. He took a trip to Mexico and was marveled by the diversity in flavor profiles of the wild agave spirits he was discovering. He just wasn’t getting the quality or variety in the U.S. that he was tapping into in Mexico. Jed began visiting distilleries across multiple states to explore more about this unique nectar known as mezcal. The people and traditions behind this ancestral spirits pulled at Jed’s heart strings. He wanted to dive deeper. To feed his love for storytelling and agave spirits, Jed called upon creative director & film maker, Perla Portillo to create a mini-docuseries called Kiss of Mezcal. When he returned to Los Angeles and shared the videos with his community, he also brought back a few bottles. People enjoyed the shorts but loved the juice. Luneta is the next step on the journey to continue sharing the unique perspective that comes from the cultural history & spirits.