42 Below Vodka. 42 Below Distillery / Bacardi, New Zealand produced at 42 degrees latitude below the equator, a reference to New Zealand's geographic position that the brand uses to anchor its identity in the country's benchmark air and water purity, deliv
42 Below Vodka. 42 Below Distillery / Bacardi, New Zealand produced at 42 degrees latitude below the equator, a reference to New Zealand’s geographic position that the brand uses to anchor its identity in the country’s benchmark air and water purity, delivering a clean, subtly sweet vodka with aniseed hints on the nose and a distinctive cracked black pepper heat on the palate, backed by 87 international awards including Best in Class at the 2009 International Wine & Spirits Competition.
42 Below was founded in Wellington, New Zealand in 1999 by Geoff Ross, who identified a gap in the global premium vodka market for a spirit that could credibly claim exceptional water and air purity rather than the grain heritage that European producers emphasized. The name refers to 42 degrees south latitude the approximate latitude of much of New Zealand, which by geological luck positions the country in what climatologists describe as one of the cleanest atmospheric zones on earth, with prevailing westerly winds that have traveled thousands of miles across the Southern Ocean before reaching land. The water source for 42 Below comes from this same environment.
Since its acquisition by Bacardi in 2006, 42 Below has maintained its New Zealand production and its positioning as a genuine expression of the country’s natural purity. 87 international competition medals, including multiple gold awards at the 2009 Monde Selection and Best in Class at the IWSC, confirm that the quality behind the origin story is real. The aniseed nose and black pepper palate are the distinctively New Zealand signature characteristics that come from the specific fermentation and distillation of the local grain and water combination.
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